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Management Team

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Anselm Chu
Managing Director & School Director
Singapore (Cambodia) International Academy
A Member of Singapore Institute of Management (SIM) Group
Director, International Development
Singapore Institute of Management (SIM) International Pte Ltd
Director, Overseas Ventures
Singapore Institute of Management (SIM) Holdings Pte Ltd
QUALIFICATIONS
  • M.A. Contemporary China, Nanyang Technological University, Singapore
  • B.A. Political Science & History, National University of Singapore
  • Dip.TESOL, London Teacher Training College
  • Dip. Training & Development, Singapore Institute of Management
  • Grad. Dip. Human Resources Management, Singapore Institute of Management

Mr Anselm Chu is currently the Managing Director & School Director of Singapore (Cambodia) International Academy Co. Ltd (a wholly-owned subsidiary of SIM Group) and Director of Project Office Cambodia and Project Office Surabaya UPH, Overseas Venture Division, SIM Global Education (SIM GE). Prior to his current role, Mr Chu was an Associate Lecturer, University of London (UOL) International Relations and Head of Career Development Office of SIM Global Education.

Mr Chu also spent more than a decade of his life in education sector and has taught at Raffles Girls' School (Secondary), NUS High School and Confucius Institute. He also took up several key positions such as Vice President of Strategic Development (China & ASEAN), Macckly Education Consultancy; Programme Director (International), College of International Education, Shandong University; Deputy CEO & Chief International Education Officer, Deming Education Investment Group (Guangzhou, China).

Mr Chu also contributed to the society through his voluntary youth service as the National Chairman of People’s Association Youth Movement; Vice President, ASEAN Youth Council; Director, Regional Advisory Board, Commonweatlh Youth Asia Centre and as the Founder of Global Youth Congress.

Mr Chu holds a B.A. (Political Science & History), National University of Singapore; M.A. (Contemporary China), Nanyang Technological University; Diploma in TESOL, London Teachers' Training College; Diploma in Training & Development, SIM & Institute of Training & Development UK.

EXPERIENCE (SINGAPORE)

  • Singapore Institute of Management: 2014 – 2017
    1. Director (International Development Division): 2015 – 2017
    2. Head (Career Development Office): 2014 – 2015
  • SIM-University of London: 2013 – 2015
    1. Associate Lecturer (International Relations & Political Science)
  • Confucius Institute, Nanyang Technological University: 2008 – 2010
    1. Senior Lecturer (Contemporary China)
  • NUS High School: 2008 – 2010
    1. Adjunct Lecturer (Social Studies, History and China Studies)
  • Raffles Girls’ School: 2005 – 2007
    1. Head of Department (Leadership Development & Career Guidance)
    2. Certified Coach (Future Problem Solving (FPS) and Community Problem Solving (CmPS))
    3. Subjects Taught: Social Studies, History, Leadership and Entrepreneurship

EXPERIENCE (CHINA)

  • College of International Education, Shandong University: 2011 – 2014
    1. Programme Director (International)
    2. Adjunct Lecturer (China Foreign Policy)
  • Deming Education Investment Ltd (Chain of Schools): 2010 – 2013
    1. Deputy Group CEO & Chief International Education Officer

PREVIOUS YOUTH LEADERSHIP ROLES

  • Commonwealth Youth Asia Centre
    1. Director, Regional Advisory Board
  • ASEAN Youth Council
    1. Vice President
  • People’s Association Youth Movement (PAYM), Singapore
    1. National Chairman, Central Youth Council
  • National Youth Council, Singapore
    1. Council Member
  • Singapore Commissioner of Police Testimonial Award: 2004
  • Singapore People’s Association Youth Movement Award: 1992 & 1996
Kong Hwee Ling
Principal
High School
QUALIFICATIONS
  • M.Ed. Developmental Studies, Boston University, USA
  • B.A. (Hons), Chinese Language, National University of Singapore
  • PGDE, National Institute of Education, Singapore

Ms Kong Hwee Ling is an enthusiastic and dedicated educator with more than 18 years of teaching experience. She attained her Master Degree in Education at Boston University specialising in Developmental Studies. Prior to joining SIM Global Education, Ms Kong worked as an Educator at School of the Arts, Singapore (SOTA) as a Faculty Head. For the past 8 years, Ms Kong oversaw the development and production of Grades 7 - 12 School-Based Mother Tongue Curriculum. She also played an active role in developing Student Leadership and Service Learning competencies in Raffles Girls' Secondary School in Singapore. Ms Kong was awarded the prestigious Inspiring Chinese Teacher Award in 2000. She has a wide array of Professional Development expertise in Pedagogic Training in areas of Curriculum Differentiation and Critical Thinking. She is a Certified Trainer for The Leadership Challenge and Certified Mentor for Future Problem Solving (FPS) and Community Problem Solving (CmPS).

EXPERIENCE (SINGAPORE)

  • School of the Arts: 2006 – 2015
    1. Head of Department (Mother Tongue Languages)
    2. Chairperson (Scholarship Committee): 2012 – 2014
    3. Chairperson (School Admission Exercise): 2012 – 2013
    4. Chairperson (Timetable) : 2009 – 2011
  • Raffles Girls’ School: 1997 – 2006
    1. Headmistress (Prefectorial Board): 2005 - 2006
    2. Chairperson (Service Learning) : 2004 - 2006
    3. Certified Coach (Future Problem Solving (FPS),Community Problem Solving (CmPS)) and Kouzes and Posner: The Leadership Challenge
    4. Teacher (Chinese Language)
  • River Valley High School: 1994 – 1996
    1. Teacher (Chinese Language and Literature)
  • Creative Chinese Lesson Plan: 2004
  • Singapore Press Holdings Inspiring Chinese Teacher: 2000
Ismail Abdul Samat
Principal
Pre-School & Primary School
QUALIFICATIONS
  • B.Sc. Pure Mathematics, University of Calgary, Canada
  • Cert. Ed., Institute of Education, Singapore

Mr Ismail Abdul Samat attained his Bachelor Degree in Pure Mathematics at the University of Calgary, Canada in 1988. In Singapore, Mr Ismail rose to the rank of Vice Principal. From 2008 to 2016, Mr Ismail was a Principal in international schools in Indonesia spanning Pre-School, Primary and High School. He introduced many innovations in the schools which were covered extensively by the local newspapers. Mr Ismail appreciates the local culture of the countries he works in, and incorporates it creatively in the school curriculum. He has many fruitful years of working experience with staff of different nationalities. Mr Ismail is excited to be a member of SCIA’s pioneer team to introduce Singapore education system to Cambodia. With his years of experience in the education service in Singapore and abroad, he is ready to lead SCIA (Pre-School & Primary) to create waves in Phnom Penh.

EXPERIENCE (SINGAPORE)

  • Woodgrove Secondary School: 2003 – 2008
    1. Vice Principal
  • Chestnut Drive Secondary School: 1995 – 2002
    1. Head of Department (Mathematics): 1999 – 2002
    2. Teacher (Mathematics and Physics): 1995 – 1998
  • Rangoon Secondary School: 1988 – 1994
    1. Teacher (Mathematics, Additional Mathematics and Physics)

EXPERIENCE (INDONESIA)

  • Irsyad International (Semarang): 2014 – 2016
    1. Director (Education)
  • ELC Education (Makassar): 2013 – 2014
    1. Deputy Director
  • Singapore International School (Jakarta): 2008 – 2013
    1. Principal
  • University of Calgary Merit Award: 1986 & 1987
Christina Choo
Senior Head
Business & Regional Operations
QUALIFICATIONS
  • B.A. Economics, National University of Singapore

Ms Christina Choo is currently the Senior Head of Business and Regional Operations in SCIA. Prior to her current role, Ms Choo was Head, Business Development in the International Development Division of SIM Global Education (SIM GE), involving in high-level business exploration, evaluation, contract negotiation and conclusion. As Assistant Manager of International Student Recruitment in SIM GE, Ms Choo drove overseas marketing and international student recruitment efforts for the institute by promoting the brand name of the group and planning for student recruitment strategies for the targeted markets.

With more than a decade of experience in regional business and marketing, Ms Choo’s constant interaction with people from various levels and culture has enabled her to work well and collaboratively with diverse parties throughout the tasks and projects which she is entrusted with. Ms Choo’s excellent interpersonal skills and heart for students also enable her to build and maintain long-lasting relationship and bonding with many parents of students whom she recruited.

EXPERIENCE (SINGAPORE)

  • Singapore Institute of Management: 2012 - 2017
    1. Head, Business Development (International Development Division): 2015-2017
    2. Assistant Manager (International Student Recruitment): 2012- 2015
  • Singapore Accountancy Academy (SAA): 2009 - 2012
    1. Assistant Manager (Student Administration & Operations): 2010 - 2012
    2. Assistant Manager, (International Marketing & Student Registry & Operations): 2009 - 2010
  • Singapore Manufacturer Federation (SMa), School of Management: 2006 - 2008
    1. Deputy Head (Directorate of Enterprise & International): 2006 - 2008
Harry Wong
Senior Head
Marketing Operations
QUALIFICATIONS
  • B.A. Communication, Advertising, Charles Sturt University, Australia

Mr Harry Wong started his career in creative agency at the tender age of 19 in Kuala Lumpur, Malaysia. As fate would have it, his start in the creative industry did not last long as the Asian Financial Crisis hit in 1998.

Urged by his father, Mr Wong went on to pursue a degree in advertising in Australia. Returning in 2002, he continued his journey in both the creative and activations industries in Kuala Lumpur. He also spent 3 years in Singapore managing the marketing needs of MNC brands such as Intel & Samsung.

In 2015, with 2 other partners, Mr Wong set up an activation agency in Kuala Lumpur named Humanomics with Microsoft, Nokia and Jabra as its key clients. After 2 relentless years of managing his own business, Mr Wong decided to venture into the Indochina market by joining an independent agency network named Phibious in Phnom Penh, Cambodia.

With his years of experience in the marketing communications industry, Mr Wong is confident of spreading the SCIA brand name not just in Cambodia, but in other markets in the near future.

EXPERIENCE (CAMBODIA)

  • Phibious Cambodia: 2017
    1. Group Account Director

EXPERIENCE (MALAYSIA)

  • Humanomics: 2015 - 2016
    1. Co-Founder & Managing Director
  • In2 Marketing & Consulting: 2013 - 2015
    1. Client Services Director
  • DNA Comm: 2011 - 2013
    1. Group Account Director
  • In2 Marketing & Consulting: 2006 - 2009
    1. Group Account Director
  • IBM: 2004 - 2005
    1. Integrated Marcom Specialist
  • Euro RSCG: 2002 - 2004
    1. Account Manager

EXPERIENCE (SINGAPORE)

  • In2 Marketing & Consulting: 2009 - 2011
    1. Group Account Director
  • Cheil Communications: 2005 - 2006
    1. Regional Account Manager
  • Intel Bang For The Buck Award: 2014
  • Intel SEA Innovative Marketing Award: 2013
  • IBM Bravo Award: 2005
  • IBM Ovation Award: 2004
Baron Yong
Senior Head
Finance & Corporate Affairs
Alvin Sim
Vice Principal
Academic & Enrichment
High School
QUALIFICATIONS
  • B.Soc.Sc. (1st Class Hons) Geography, National University of Singapore
  • PGDE (Distinction), National Institute of Education, Singapore

Mr Alvin Sim graduated from the National University of Singapore with a Bachelor of Social Sciences (First Class Honours in Geography) and later attained a Postgraduate Diploma in Education with Distinction from the National Institute of Education (NIE), Singapore. In 2006, he was also the recipient of the National University of Singapore Geographical Society Gold Medal for being the top student for the Honours examination.

With over a decade of teaching experience in subjects such as English Language and the Humanities, Mr Sim has inspired students from diverse backgrounds and served as faculty head in both government schools as well as in a specialised independent school in Singapore. He has developed deep understanding of different syllabi leading to international qualifications, including the Cambridge O Level and the International Baccalaureate Diploma Programme (IBDP). Mr Sim has been, and continues to be, deeply involved in curriculum making and assessment processes, and is passionate in promoting the use of brain-compatible strategies to engage students in active learning. He has also spearheaded numerous local and overseas enrichment programmes, which offer students inquiry-based and experiential learning opportunities.

Mr Sim subscribes to the life-long pursuit of knowledge and learning experiences, and it is this belief that has brought him to SCIA. He relishes the opportunity to serve the SCIA community and to contribute to inspiring future-ready global citizens who, in turn, can do their part to make the world a more humane one.

EXPERIENCE (SINGAPORE)

  • School of the Arts: 2014 – 2017
    1. Head of Department (Humanities & Social Sciences)
  • Fairfield Methodist School: 2007 – 2013
    1. Head of Department (Humanities): 2011 – 2013
    2. Subject Head (Humanities): 2009 – 2010
    3. Teacher (English Language, Geography and Social Studies): 2007 – 2008
  • National University of Singapore Geographical Society Gold Medal: 2006

  • MOE (Singapore) Teaching Award : 2002
Ivy Toh
Vice Principal
Academic & School Administration
Primary School
QUALIFICATIONS
  • B.A. (2nd Upp. Hons) Chinese Language & Psychology, National University of Singapore
  • PGDE, National Institute of Education, Singapore

Ms Ivy Toh embarked on her teaching career in Singapore more than 15 years ago as a new graduate from the National University of Singapore with a degree in Chinese Language and Psychology, having received formal teaching certification from the National Institute of Education.

In between her teaching years, Ms Toh had the opportunity to move into curriculum development at the Singapore Ministry of Education where she was involved in the planning and development of Chinese instructional materials for Singapore Primary Schools. Other than curriculum development, Ms Toh also undertook key administrative and leadership roles for the unit in the Ministry.

Back home, Ms Toh volunteers with a charity organization named “Food from the Heart”. In her free time, Ms Toh collects unsold bread from bakeries and delivers them to welfare organizations at night.

EXPERIENCE (SINGAPORE)

  • School of the Arts: 2012-2016
    1. Covering Head of Department (Mother Tongue Languages):2014-2015
    2. Subject Head (Chinese Language): 2013-2014
    3. Teacher (Chinese Language): 2012
  • Ministry of Education Curriculum Planning & Development Division (Mother Tongue Languages Branch): 2007-2012
    1. Deputy Unit Head (Primary Chinese): 2009-2012
    2. Curriculum Planning Officer (Chinese Language): 2007-2009
  • Tanjong Katong Girls’ School: 2003-2004
    1. Teacher (Chinese Language and Higher Chinese)
  • Bukit View Secondary School: 2000-2002
    1. Teacher (Chinese Language)
  • MOE (Singapore) Innergy (HQ) Commendation Award: 2012
  • SPRING Singapore Excellent Service Star Award: 2011
  • SPRING Singapore Excellent Service Gold Award: 2010
  • SPRING Singapore Excellent Service Silver Award: 2009
Ng Bee Sun
Principal (Designate)
Senior High School
QUALIFICATIONS
  • M.A. Southeast Asian Studies, National University of Singapore
  • B.A. Political Science & Economics, National University of Singapore
  • PGDE, National Institute of Education, Singapore

Ms Ng Bee Sun is a passionate and firm educator who believes in lifelong learning and innovation. After graduating from National University of Singapore (NUS) with a Bachelor of Arts, she decided on teaching to affect a positive change in the lives of the young. Upon obtaining her Postgraduate Diploma in Education, she taught Social Studies and History. Her passion in the culture of the Southeast Asia led her to further my studies and was conferred the Master of Arts (Southeast Asian Studies) from the NUS in 2006. Ms Ng’s more than 15 years of teaching experience saw her helming diverse portfolios as the Subject Head ICT, Head of Department Student Development and School Staff Developer. In recognition of her dedication, she was awarded the Outstanding Contribution Award (Individual) in 2011 and in 2013, the National Day Honours (Commendation Medal). Ms Ng is excited to be part of the pioneer team of educators to share the Singapore education and is ready to develop a whole-school character education and ICT programme that aim to inculcate values, build social-emotional competencies and ICT readiness.

EXPERIENCE (SINGAPORE)

  • School of the Arts: 2015 – 2017
    1. Subject Head (ICT)
  • Cedar Girls’ Secondary School: 1999 – 2014
    1. School Staff Developer: 2012 – 2014
    2. Head of Department (Pastoral Care): 2008 – 2011
    3. Subject Head (Discipline): 2002 – 2007
    4. Teacher (History, Social Studies and Project Work): 1999 – 2002
  • National Day Honours (Commendation Medal): 2013
  • MOE (Singapore) Scholarship Management and Leadership in Schools: 2010