Management Team

Anselm Chu
Managing Director & School Director
Singapore (Cambodia) International Academy
A Member of Singapore Institute of Management (SIM) Group
  • M.A. Contemporary China, Nanyang Technological University, Singapore
  • B.A. Political Science & History, National University of Singapore
  • Dip.TESOL, London Teacher Training College
  • Dip. Training & Development, Singapore Institute of Management
  • Grad. Dip. Human Resources Management, Singapore Institute of Management

Mr Anselm Chu is currently the Managing Director & School Director of Singapore (Cambodia) International Academy Co. Ltd (a wholly-owned subsidiary of SIM Group) and Director of Project Office Cambodia and Project Office Surabaya UPH, Overseas Venture Division, SIM Global Education (SIM GE). Prior to his current role, Mr Chu was an Associate Lecturer, University of London (UOL) International Relations and Head of Career Development Office of SIM Global Education.

Mr Chu also spent more than a decade of his life in education sector and has taught at Raffles Girls' School (Secondary), NUS High School and Confucius Institute. He also took up several key positions such as Vice President of Strategic Development (China & ASEAN), Macckly Education Consultancy; Programme Director (International), College of International Education, Shandong University; Deputy CEO & Chief International Education Officer, Deming Education Investment Group (Guangzhou, China).

Mr Chu also contributed to the society through his voluntary youth service as the National Chairman of People’s Association Youth Movement; Vice President, ASEAN Youth Council; Director, Regional Advisory Board, Commonweatlh Youth Asia Centre and as the Founder of Global Youth Congress.

Mr Chu holds a B.A. (Political Science & History), National University of Singapore; M.A. (Contemporary China), Nanyang Technological University; Diploma in TESOL, London Teachers' Training College; Diploma in Training & Development, SIM & Institute of Training & Development UK.


  • Singapore Institute of Management: 2014 – 2017
    1. Director (International Development Division): 2015 – 2017
    2. Head (Career Development Office): 2014 – 2015
  • SIM-University of London: 2013 – 2015
    1. Associate Lecturer (International Relations & Political Science)
  • Confucius Institute, Nanyang Technological University: 2008 – 2010
    1. Senior Lecturer (Contemporary China)
  • NUS High School: 2008 – 2010
    1. Adjunct Lecturer (Social Studies, History and China Studies)
  • Raffles Girls’ School: 2005 – 2007
    1. Head of Department (Leadership Development & Career Guidance)
    2. Certified Coach (Future Problem Solving (FPS) and Community Problem Solving (CmPS))
    3. Subjects Taught (Social Studies, History, Leadership and Entrepreneurship)


  • College of International Education, Shandong University: 2011 – 2014
    1. Programme Director (International)
    2. Adjunct Lecturer (China Foreign Policy)
  • Deming Education Investment Ltd (Chain of Schools): 2010 – 2013
    1. Deputy CEO & Chief International Education Officer


  • Commonwealth Youth Asia Centre
    1. Director, Regional Advisory Board
  • ASEAN Youth Council
    1. Vice President
  • People’s Association Youth Movement (PAYM), Singapore
    1. National Chairman, Central Youth Council
  • National Youth Council, Singapore
    1. Council Member
  • Commissioner of Police Testimonial Award: 2004
  • PAYM Youth Award: 1992 & 1996
Ng Bee Sun
Senior High School & Foundation Studies Centre
  • M.A. Southeast Asian Studies, National University of Singapore
  • B.A. Political Science & Economics, National University of Singapore
  • PGDE, National Institute of Education, Singapore

Ms Ng Bee Sun is a passionate and firm educator who believes in lifelong learning and innovation. After graduating from National University of Singapore (NUS) with a Bachelor of Arts, she decided on teaching to affect a positive change in the lives of the young. Upon obtaining her Postgraduate Diploma in Education, she taught Social Studies and History. Her passion in the culture of the Southeast Asia led her to further my studies and was conferred the Master of Arts (Southeast Asian Studies) from the NUS in 2006. Ms Ng’s more than 15 years of teaching experience saw her helming diverse portfolios as the Subject Head ICT, Head of Department Student Development and School Staff Developer. In recognition of her dedication, she was awarded the Outstanding Contribution Award (Individual) in 2011 and in 2013, the National Day Honours (Commendation Medal). Ms Ng is excited to be part of the pioneer team of educators to share the Singapore education and is ready to develop a whole-school character education and ICT programme that aim to inculcate values, build social-emotional competencies and ICT readiness.


  • School of the Arts: 2015 – 2017
    1. Subject Head (ICT)
  • Cedar Girls’ Secondary School: 1999 – 2014
    1. School Staff Developer: 2012 – 2014
    2. Head of Department (Pastoral Care): 2008 – 2011
    3. Subject Head (Discipline): 2002 – 2007
    4. Teacher (History, Social Studies and Project Work): 1999 – 2002
  • National Day Honours (Commendation Medal): 2013
  • MOE (Singapore) Scholarship Management and Leadership in Schools: 2010
Ismail Abdul Samat
High School
  • B.Sc. Pure Mathematics, University of Calgary, Canada
  • Cert. Ed., Institute of Education, Singapore

Mr Ismail Abdul Samat attained his Bachelor Degree in Pure Mathematics at the University of Calgary, Canada in 1988. In Singapore, Mr Ismail rose to the rank of Vice Principal. From 2008 to 2016, Mr Ismail was a Principal in international schools in Indonesia spanning Pre-School, Primary and High School. He introduced many innovations in the schools which were covered extensively by the local newspapers. Mr Ismail appreciates the local culture of the countries he works in, and incorporates it creatively in the school curriculum. He has many fruitful years of working experience with staff of different nationalities. Mr Ismail is excited to be a member of SCIA’s pioneer team to introduce Singapore education system to Cambodia. With his years of experience in the education service in Singapore and abroad, he is ready to lead SCIA (Pre-School & Primary) to create waves in Phnom Penh.


  • Woodgrove Secondary School: 2003 – 2008
    1. Vice Principal
  • Chestnut Drive Secondary School: 1995 – 2002
    1. Head of Department (Mathematics): 1999 – 2002
    2. Teacher (Mathematics and Physics): 1995 – 1998
  • Rangoon Secondary School: 1988 – 1994
    1. Teacher (Mathematics, Additional Mathematics and Physics)


  • Irsyad International (Semarang): 2014 – 2016
    1. Director (Education)
  • ELC Education (Makassar): 2013 – 2014
    1. Deputy Director
  • Singapore International School (Jakarta): 2008 – 2013
    1. Principal
  • University of Calgary Merit Award: 1986 & 1987
Christina Choo
Senior Associate Director
Business & Regional Operations

Prior to her current role, Ms Christina Choo was Head, Business Development in the International Development Division of SIM Global Education (SIM GE), involving in high-level business exploration, evaluation, contract negotiation and conclusion. As Assistant Manager of International Student Recruitment in SIM GE, Ms Choo drove overseas marketing and international student recruitment efforts for the institute by promoting the brand name of the group and planning for student recruitment strategies for the targeted markets. With more than a decade of experience in regional business and marketing, Ms Choo’s constant interaction with people from various levels and culture has enabled her to work well and collaboratively with diverse parties throughout the tasks and projects which she is entrusted with.

Ms Choo’s excellent interpersonal skills and heart for students also enable her to build and maintain long-lasting relationship and bonding with many parents of students whom she recruited.

Ms Choo holds a Bachelor Degree in Economics from the National University of Singapore.

Baron Yong
Senior Associate Director
Finance & Corporate Affairs

With more than a decade of experience in various MNCs (GlaxoSmithKline, DFS) and in the Singapore government sector (IDA, Ministry of Finance, Ministry of Home Affairs), Mr Baron Yong has led finance departments in managing financial accounts, and in establishing and maintaining adequate internal control and procedures for financial reporting. He was also responsible for work process standardisation and streamlining to achieve greater efficiency and effectiveness for the organisations he was in.

Mr Yong holds a Bachelor Degree in Business Administration (2nd Upper Class Honours) from the National University of Singapore.

Josephine Zheng
Associate Director
Managing Director’s Office

Ms Josephine Zheng believes that every single person she meets can be successful and desires to match the right talent with the right job fit. Having spent 8 years in the higher education sector, Ms Zheng specialises in career-related coaching & competency development for undergraduates. She also led an employer engagement team to foster strong industry partnership and facilitate career and industry opportunities between employers and graduates.

Ms Zheng is a certified coach in MBTI & Workplace Big 5 Profiling. She was also awarded with Advanced Certification in Career Development Facilitation (ACCDF) by WSQ and Credentialing & Education in 2017. Her previous working experiences includes Human Resource in the shipping and healthcare industries; Marketing & Events in automobile industry; and managing media relations.

Ms Zheng holds a Bachelor Degree in Business Management, Marketing.

Ivy Toh
Associate Director
Early Childhood Education
School Director's Office
  • B.A. (2nd Upp. Hons) Chinese Language & Psychology, National University of Singapore
  • PGDE, National Institute of Education, Singapore

Ms Ivy Toh embarked on her teaching career in Singapore more than 15 years ago as a new graduate from the National University of Singapore with a degree in Chinese Language and Psychology, having received formal teaching certification from the National Institute of Education.

In between her teaching years, Ms Toh had the opportunity to move into curriculum development at the Singapore Ministry of Education where she was involved in the planning and development of Chinese instructional materials for Singapore Primary Schools. Other than curriculum development, Ms Toh also undertook key administrative and leadership roles for the unit in the Ministry.

Back home, Ms Toh volunteers with a charity organization named “Food from the Heart”. In her free time, Ms Toh collects unsold bread from bakeries and delivers them to welfare organizations at night.


  • School of the Arts: 2012-2016
    1. Covering Head of Department (Mother Tongue Languages):2014-2015
    2. Subject Head (Chinese Language): 2013-2014
    3. Teacher (Chinese Language): 2012
  • Ministry of Education Curriculum Planning & Development Division (Mother Tongue Languages Branch): 2007-2012
    1. Deputy Unit Head (Primary Chinese): 2009-2012
    2. Curriculum Planning Officer (Chinese Language): 2007-2009
  • Tanjong Katong Girls’ School: 2003-2004
    1. Teacher (Chinese Language and Higher Chinese)
  • Bukit View Secondary School: 2000-2002
    1. Teacher (Chinese Language)
  • MOE (Singapore) Innergy (HQ) Commendation Award: 2012
  • SPRING Singapore Excellent Service Star Award: 2011
  • SPRING Singapore Excellent Service Gold Award: 2010
  • SPRING Singapore Excellent Service Silver Award: 2009